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SHELL - CONCEPT & STRATEGY

Campaign concept & strategy - Website - Social planning & execution - Content management

Shell came to Vietnam in 1984, is a unit specializing in manufacturing, trading and marketing of high quality lubricant products for cars, motorbikes and specialized vehicles such as heavy-duty vehicles and ships. For engines and industrial machines, under well-known brands such as Shell Advance, Shell Helix, ... Shell Vietnam chose Change INTERACTION to design websites and conduct campaigns for the brands

DESCRIPTION

The campaign was taken place with a multimedia platform from offline to online to raise brand awareness by using the endorsement of professional bikers to prove Shell quality, being in collaboration with biker channel with high traffic to organize online racing competitions as well, and giving gifts including key chains of Shell and Moto GP products in Malaysia ...

Built a compact, modern website, adequate information in the interface and features, as required by Shell.

RESULTS

48605 Facebook likes

8500 visits on the website

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