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ROYAL ENFIELD - PRODUCT

Concept - Web - App - System Management - Analysis, Satistics

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As the world's oldest motorcycle company, Royal Enfield has had a long journey since 1901. In July 2017, Al Naboodah International officially became the exclusive distributor of Royal Enfield in Vietnam. To conquer customers and build brands, the company has stepped up communication and delivery of website creation for change INTERACTION in charge.

DESCRIPTION

Despite having seniority in the two-wheeler industry, when entering Vietnam, Royal Enfield still faced many rivals in this large market. Thus, in order to convey the uniqueness of the product lines, Royal Enfield needed a website capable of making a mark to the connoisseurs of visitors.

In terms of design, the website would be able to show the personality with the Retro style of Royal Enfield. Besides the featured images, the website also incorporated many videos to help customers feel the subtlety of each model before going to the dealership directly. In addition, the presence of the toolbar everywhere on the website gives customers useful information, thereby better understanding the product and the conditions to own a Royal Enfield.

RESULT

Got 457 forms of information request after 3 months of operation.

Good page rendering speed on both computers and mobile devices.

Minimized marketing costs through optimizing SEO on the website.

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