Triumph Vietnam
Triumph Motorcycles Vietnam is the official distributor of the famous British motorcycle brand, Triumph Motorcycles, in Vietnam. The company specializes in importing and distributing large displacement motorcycles, including Classic, Cruiser, Roadster, Adventure, and Supersport models. Additionally, Triumph Motorcycles Vietnam provides warranty, repair, and replacement services for customers owning the brand's products.
Client
- Triumph
Industry
- Motorcycles
Industry
- Motorcycles
Services
- Website Design and Maintenance
Introduction
After two years of officially entering the market, Triumph Motorcycles partnered with Change Interaction to develop a promotional channel suitable to the tastes and consumption trends of Vietnamese customers. This collaboration not only helped enhance brand recognition but also created positive experiences for consumers.
Requirements
For high-end motorcycles with significant value, the client required a simple, modern, and luxurious website that accurately reflects the product's value and helps manage user information effectively.
Solution
Change Interaction applied three main colors: red, black, and white, to effectively convey Triumph's brand image. Additionally, we integrated a product color-changing feature with just a click, allowing users to easily interact and explore Triumph's products, thereby keeping customers on the website longer.
Results
- Product categories are clearly classified, with detailed filters helping users easily find desired products.
- Besides using filters, users can also search for product and event information through keyword entry.
- Product information is clearly and intuitively presented, making it easy for customers to access.
- The "Find a Dealer" and "Compare Bikes" features work effectively, supporting customers in their purchasing decisions.
- Users can conveniently "Register for a Test Ride," and the brand receives customer registrations quickly, facilitating tracking and customer care.
With these improvements, Triumph Motorcycles Vietnam not only enhanced user experience but also sustainably developed the brand in the Vietnamese market.
