Toyota Vietnam
Toyota officially entered Vietnam in 1995 and has continuously developed in manufacturing, assembling, importing, and distributing automobiles. In Vietnam, Toyota is known for many "national" models like Toyota Vios and Toyota Fortuner. For over 30 years, Toyota Vietnam has pursued the goal of providing the best vehicles to meet the mobility needs of the Vietnamese people.
Client
- Toyota Vietnam
Industry
- Automotive
Industry
- Automotive
Services
- Website Design and Maintenance
- Exhibition Applications
- Test Drive Events
Introduction
In recent years, Toyota Vietnam has not only been active in research and technology development but also focused on brand promotion, aiming to bring the image of the Japanese car company closer to Vietnamese customers. In this communication campaign, Change Interaction has accompanied Toyota Vietnam in building websites, designing applications at car exhibitions, and test drive events.
Requirements
By 2014, Toyota Vietnam had over 38 distribution dealers nationwide. However, each dealer owned a separate website, leading to insufficient brand recognition and inconsistent product information. Therefore, Toyota Vietnam wanted to synchronize all websites by building a centralized management system for more convenient information management.
Solution
Adhering to the customer's requirements, we designed Toyota Vietnam's website with two main data groups:
- Data automatically updated from the system.
- Data entered by dealer staff.
Additionally, the website was equipped with all necessary features of a standard automotive website, including car search, car comparison, cost estimation, test drive registration, and other utilities.
Results
- The website effectively solved the issue of overall brand recognition for Toyota in Vietnam, creating consistency in product information.
- Dealers could easily manage customer information sent to the centralized management system.
- User experience on the website was significantly improved, thereby increasing website traffic.
With these improvements, Toyota Vietnam not only strengthened its brand image but also enhanced customer service capabilities, meeting the increasing demands of the Vietnamese automotive market.
