Shell
Shell is one of the world's renowned brands in lubricants, and has been present in Vietnam since 18894. Shell provides a wide range of high-quality lubricant products suitable for various types of vehicles, including cars, trucks, motorcycles, air compressors, construction machinery, and other industrial equipment.
CLIENT
- Shell Vietnam
SEGMENTS
- Lubricant products
SEGMENTS
- Lubricant products
SERVICE
- Website Maintenance
Introduction Lubricant Shell Project
Shell Vietnam has chosen Change Interaction to design its website, brainstorm ideas, plan communications, and execute campaigns for its brand.
Requirement
Shell Vietnam prioritizes the visibility of its two distinct customer groups: individual customers and business customers. They aim to ensure that customers can easily find relevant products and promotional programs that meet their needs.
Solution
- Based on the customer's requirements, Change Interaction (CI) has separated the website and the website administration system into two distinct sections: "Individual Customers" and "Business Customers." This allows the company to easily capture customer information and provide relevant content for each customer group.
- Additionally, CI has proposed the inclusion of sections such as "Energy & Innovation" and "Sustainability" to convey positive messages about Shell's production activities to customers.
Result
- The website is designed to be clean and organized, providing comprehensive information while maintaining a modern interface and functionality.
- The online contest organized by CI and Shell has been a great success, exceeding expectations. It has helped increase brand awareness of Shell among the target customers and generated revenue through the sale of lubricant products.
