Samsung - UHD TV Product
Samsung Vietnam, a branch of Samsung Group—one of the world's leading technology conglomerates headquartered in South Korea—was established in 1995. The company is prominent in Vietnam in manufacturing and trading technology electronics products, including smartphones, tablets, and household appliances.
Client
- Samsung Vietnam
Industry
- Electronics
Industry
- Electronics
Services
- Mobile Application Design
- iTVC
- Facebook and YouTube Advertising
Introduction
Samsung collaborated with Change Interaction to promote its new product line: Samsung Curved UHD TV, while aiming to increase brand recognition in the market.
Requirements
To achieve strategic objectives, Samsung set out two main requirements:
- Enhance brand recognition for the new product line, making the product stand out in consumers' minds.
- Effectively promote in the market, attracting attention from potential customer segments.
Solution
- Change Interaction's design team integrated strong messages spreading community strength through vivid, sharp videos and images.
- Additionally, Change Interaction simultaneously implemented advertising campaigns on Facebook and YouTube platforms for Samsung's UHD TV product line.
- The project's highlight was applying Augmented Reality technology to help customers experience the product more "real" through the online environment.
Results
- Target customer numbers increased by over 10,000, and the conversion rate from interactions to orders exceeded 70%.
- After the campaign, the awareness level of the Samsung Curved UHD TV line spread widely.
- According to statistics, the number of customers visiting showrooms and requesting product information consultation increased significantly.
After this project, the Samsung Curved UHD brand almost dominated the market for many years, initiating the era of Samsung's curved screen TVs.
