Samsung - Sản phẩm TV UHD

Samsung - TV UHD Product

Samsung Vietnam is a subsidiary of Samsung Group, one of the world's largest technology conglomerates headquartered in South Korea. Samsung Vietnam was established in 1995 and is one of the leading companies in Vietnam in the manufacturing and trading of electronic products, tablets, smartphones, and other consumer electronics.

CLIENT

  • Samsung Vietnam

SEGMENTS

  • Electronic

SEGMENTS

  • Electronic 

SERVICE

  • Mobile Application Design
  • iTVC
  • Youtube ads, Facebook ads

Introduction

Samsung collaborated with Change Interaction to promote their new product line: Samsung Curved UHD TV, a curved screen TV. They aimed to increase brand recognition in the market through their partnership.
Giới thiệu Samsung - Sản phẩm TV UHD
 

Solution

  • Change Interaction's creative team integrated powerful messages that conveyed the strength of the community through vibrant and sharp videos and images.
  • In addition, CI also launched simultaneous advertising campaigns on Facebook and YouTube platforms for Samsung's UHD TV product line.
  • The highlight of the project is the application of Augmented Reality (AR) technology to enhance the customer's "real" experience through the online environment.
Giải pháp
 
Samsung - Sản phẩm TV UHD
Samsung - Sản phẩm TV UHD
Samsung - Sản phẩm TV UHD

Result

  • The target customer base has increased by over 10,000, and the conversion rate from interactions to orders has achieved a target of over 70%.
  • After the campaign, the awareness of Samsung Curved UHD TV has spread widely. According to statistics, the number of customers visiting showrooms and requesting information about the product has significantly increased. The Samsung Curved UHD brand has dominated the market for several years, marking the beginning of the era of Samsung's curved TV line.
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