Rohto Lipice Sheer Color Fruit Juice

Rohto Lipice Sheer Color Fruit Juice

LipIce is a lip balm brand by Rohto from Japan with a long history. LipIce aims to create a youthful, dynamic, and vibrant image for the brand. When selecting Change Interaction, LipIce's goal is to increase brand recognition and target the appropriate customer segment through a visually appealing website design. Additionally, they seek to optimize online advertising costs across various media platforms.

CLIENT

  • Rohto

SEGMENTS

  • Comestics

SEGMENTS

  • Comestics

SERVICE

  • UX/UI Design
  • Website Development
  • Data Entry
  • Images Design
  • Maintenance

Introduction

LipIce aims to establish a youthful, dynamic, and fresh image for its brand. The goal of choosing Change Interaction is to enhance brand recognition and target the appropriate customer segment through an eye-catching website design. Additionally, LipIce seeks to optimize online advertising costs across various media platforms.
Rohto Lipice Sheer Color Fruit Juice
 
 

Requirement

LipIce targets female customers between the ages of 16 and 25. Therefore, the brand desires a website that is youthful, dynamic, and in line with the preferences of young people.
Yêu cầu

Solution

After receiving information from the brand, CI conducted market research and implemented the project with the following solutions:

  • Using pink as the dominant color, modern typography, and stylish and eye-catching graphic elements were harmoniously combined.
  • The main highlight on the homepage is the advertising video, which aims to engage and retain customers on the website for a longer period of time.
Giải pháp
Website
Website

Result

  • The website has a bright and eye-catching design that aims to attract users from their very first visits.
  • The number of customers visiting the website continues to increase.
  • The website is designed with SEO in mind, from its structure to its content, helping LipIce optimize advertising campaigns and achieve high efficiency while minimizing costs.
Kết quả web Toyota
Kết quả web Toyota
Kết quả web Toyota