Rohto - LipIce Sheer Color Fruit Juice
LipIce is a prominent brand in lip care products, aiming to bring a youthful, dynamic, and bright image. LipIce chose Change Interaction as a strategic partner to enhance brand recognition and target suitable customer segments through an eye-catching website design, while optimizing online advertising costs.
Client
- Rohto
Industry
- Cosmetics
Industry
- Cosmetics
Services
- Website Design and Maintenance
- Data Entry
- Image Design
- Analysis and Statistics
Introduction
LipIce targets female customers aged 16-25. To suit the tastes of young people, the brand wanted to build a very youthful and dynamic website.
Requirements
LipIce wanted a website that is not only visually appealing but also accurately reflects the lifestyle and needs of the young target audience.
Solution
After receiving information from LipIce, Change Interaction conducted market research and implemented the following solutions:
- Primary Color: Used pink as the main color, combined with modern fonts and stylized lines to create harmony and attractiveness.
- Advertising Videos: Placed advertising videos as highlights on the homepage to keep customers longer on the website.
Results
- Website Design: The website has a bright and eye-catching design, attracting users from their first visits.
- Increased Traffic: The number of customers visiting the website continuously increased.
- SEO Standard: The website was designed with SEO standards from structure to content, helping LipIce's advertising campaigns optimize costs and achieve high efficiency.
With close cooperation with Change Interaction, LipIce not only enhanced brand recognition but also built an effective online platform for product promotion and connecting with target customers.
