PNJ - Golden Birthday Event
PNJ (Phu Nhuan Jewelry Joint Stock Company) is one of the leading corporations in the field of jewelry and gemstones in Vietnam, prominent with many reputable brands and an extensive retail network. Besides jewelry, PNJ also participates in real estate business and tourism services, and the group's products and services are always highly appreciated by customers.
Client
- PNJ
Industry
- Jewelry and Gemstone Business
Industry
- Jewelry and Gemstone Business
Services
- Online Advertising
- Event Organization
Introduction
On the occasion of PNJ's 28th birthday celebration, the brand collaborated with Change Interaction to implement customer appreciation programs and organize events to welcome the birthday.
Requirements
Besides giving gifts to customers, PNJ wanted to use this event to promote their jewelry and gemstone brand to more customers and launch a new collection.
Solution
- Content and Design: Change Interaction invested in creating content and eye-catching image designs, highlighting promotional programs.
- Advertising Campaigns: Set up advertising campaigns on the fanpage, regularly monitored and optimized ads to achieve the highest results.
- Event Organization: We coordinated with PNJ to organize engaging games with prizes like discount vouchers when purchasing PNJ products at stores or shopping centers.
Results
- Enhanced Brand Recognition: The program was widely disseminated, and PNJ attracted a large number of new customers interested in their products.
- New Collection Launch: The new collection was successfully launched, attracting customer attention.
- Increased Sales: After the event, PNJ's sales increased by 85%.
Through this collaboration, PNJ not only strengthened its position in the jewelry market but also built a closer relationship with customers.
