PNJ Golden Birthday
PNJ is one of the leading conglomerates in the jewelry and gemstone industry in Vietnam, owning multiple well-known brands and an extensive retail network. Additionally, PNJ is also involved in other sectors such as real estate business and tourism services. The products, services, and professionalism of PNJ employees are highly valued and appreciated by customers.
CLIENT
- PNJ
SEGMENTS
- Jewelry Bussiness
SEGMENTS
- Jewelry Bussiness
SERVICE
- Online Marketing
- Event Organization
Introduction PNJ Golden Birthday Project
On the occasion of PNJ's 28th anniversary, the brand collaborated with Change Interaction to implement a customer appreciation program and organize events to celebrate the birthday.
Requirement
In addition to the gifts PNJ wants to give to customers on its birthday, the brand also aims to promote its jewelry and gemstone brand to a wider audience through this event. It is an opportunity to introduce the brand's new collection to customers.
Solution
- Change Interaction has focused on compelling content and eye-catching visual designs to highlight promotional programs and set up advertising campaigns on the fan page. Regular monitoring and optimization of advertising efforts are conducted to achieve the best results.
- Change Interaction collaborates with PNJ to organize exciting games with rewards such as discount vouchers for purchasing PNJ products at their stores or shopping centers.
Result
- The program has been widely promoted, and PNJ has attracted a large number of new customers who are interested in the brand's products.
- The new collection has been successfully launched.
- After the event, PNJ's sales increased by 85%.
