Mercedes-Benz Vietnam Star Phu My Hung
Mercedes-Benz Vietnam Star is an authorized distributor of Mercedes-Benz in Vietnam since 2015. Currently, the company owns a business system and repair workshops nationwide, with 7 branches in Hanoi, Ho Chi Minh City, and Binh Duong. All branches are built and operate according to Mercedes-Benz's international standards in business and after-sales services.
Client
- Vietnam Star Automobile
Industry
- Automotive
Industry
- Automotive
Services
- Website Design and Maintenance
Introduction
In recent times, Mercedes-Benz Vietnam Star Phu My Hung has successfully expanded the market for the luxury German car brand, while providing professional car maintenance and repair services. Change INTERACTION is proud to accompany Mercedes-Benz Vietnam Star Phu My Hung in promoting the brand image, products, and services to Vietnamese customers.
Requirements
Vietnam Star Phu My Hung set forth the criteria the brand desires for the website:
- SEO-standard structure with complete and clear information.
- Easy management of customer information.
- The overall design must bear the common color and style of Mercedes-Benz globally.
Solution
For a luxury brand like Mercedes-Benz, Change Interaction paid great attention to aesthetics. Every detail on the website was carefully crafted to align with the product messages and target customers. Additionally, the website needed to integrate all necessary functions and utilities to serve the customer's car purchasing journey, including car search, car comparison, test drive registration, and quotation requests.
Results
- The website was delivered on schedule.
- Visitor traffic increased by 80% in the first month of operating the new website.
- Customer information regarding Consultation Booking and Test Drive Registration was sent quickly, enhancing customer care efficiency.
- The website management system operates stably, allowing for convenient data entry and information storage.
With these improvements, Vietnam Star Automobile not only enhanced its customer service capabilities but also increased the presence and prestige of the Mercedes-Benz brand in the Vietnamese market.
