AIA Group - AIA Exchange
AIA Exchange is one of AIA's business solutions, focusing on talent development and providing training programs, seminars, consultations, and business support tools. AIA Exchange's goal is to help consultants enhance skills, knowledge, and capabilities to manage assets, protect against risks, and finance education and retirement for their clients.
Client
- AIA Vietnam
Industry
- Insurance
Industry
- Insurance
Services
- Website Design and Maintenance
Introduction
The business model that AIA Exchange pursues is still new in Vietnam, so brand communication is a long journey. To kickstart this campaign, AIA Exchange chose Change Interaction as a companion to build a solid foundation to bring the brand closer to the public.
Requirements
AIA Exchange wanted a youthful, modern website with friendly images and clear content, highlighting the services the business provides.
Solution
- Brand Design: The primary colors of the AIA Exchange website were based on AIA Vietnam, the parent company, to strengthen the brand's connection and consistency.
- Friendly Imagery: The website uses real-life spatial images, creating a sense of closeness and high reliability for users.
- Technical Factors: We also focused on technical aspects such as compatibility on devices, page loading speed, and motion effects to ensure users have the best experience when accessing the website.
Results
- The website interface suited the tastes of the modern customer group that AIA Exchange targets.
- The content on the website clearly expressed the brand's voice and effectively directed users.
- The website management system operated stably, helping administrators quickly and accurately receive customer information.
- The website structure was tight, and content was SEO-optimized, maximally supporting the company's advertising campaigns.
With these improvements, AIA Exchange not only enhanced brand awareness but also created a solid platform for sustainable future development.
