Abbott - Similac
Similac is a brand of infant formula produced by Abbott Group. Similac's products are designed to provide complete essential nutrients for children from infancy to 3 years old, supporting the comprehensive development of the child.
Client
- Abbott
Industry
- Healthcare
Industry
- Healthcare
Services
- Website Design and Maintenance
Introduction
The current market has many health care products for children, and to make Similac's formula products more widely known, Abbott collaborated with Change Interaction in building a website to promote the brand and execute advertising campaigns for each product line.
Requirements
- Similac not only wanted to build a website for sales purposes but also needed to create a reputable information channel for pregnant women and mothers raising young children.
- Additionally, the brand oriented the website with a simple layout, bright colors, and focused on the "Login" feature to easily manage customer information.
Solution
- "Login" Feature: We particularly emphasized this feature on the website, with a prominently designed color and easy to use, helping customers and the business manage information effectively.
- Linking Online Store: Change Interaction also proposed linking the website with Similac's online store on e-commerce platforms, facilitating customers in quickly purchasing products.
- Management System: The website management system was built streamlined but effective, helping the brand easily post and update information quickly and save time.
Results
- The website was delivered on schedule, with an interface and content matching the brand's requirements.
- Customer information from advertising campaigns was fully collected and accurately classified, helping administrators easily manage information.
- The number of users accessing the website continuously increased, thanks to SEO-standard structure and content.
With these efforts, the Similac website not only meets the information needs of mothers but also helps the brand get closer to consumers, promoting the development of the formula product line.
