Abbott - Ensure
Ensure is a nutritional milk brand for adults, produced by Abbott Group. This product contains essential nutritional ingredients that help maintain health and energy for the body, including proteins, fats, vitamins, and minerals.
Client
- Abbott
Industry
- Healthcare
Industry
- Healthcare
Services
- Website Design and Maintenance
Introduction
Abbott chose Change Interaction as a partner in building a website to introduce the Ensure Gold product to customers and execute advertising campaigns for the product in subsequent stages.

Requirements
The Ensure brand wanted to own a website with simple content and clear messages, helping the target customer group, who are older adults, easily grasp information. The website management system also needed to meet criteria such as:
- Easy data entry.
- Quickly, fully, and visually capture customer information.

Solution
- "Search" Function: We particularly focused on this function to save time for users who do not frequently search for products online, helping them find desired content quickly.
- By entering keywords, users will receive a list of related products and news.
- Interface Design: The website was designed with a simple, intuitive, and easy-to-use interface, suitable for the older customer group.


Results
- The website interface was optimized to be simple, intuitive, and easy to use.
- Images were placed in appropriate positions, increasing professionalism and attracting users.
- The website content provides many educational materials on nutrition and health, besides product information.
- Fast page loading speed and stable operation on computers, phones, and other devices.
With these improvements, the Ensure website not only meets users' information needs but also enhances customer experience, helping the product get closer to consumers.
