5 Ways to Optimize CTA for Increased Conversion in SEO and Marketing
CTA is a familiar term in the field of SEO and Marketing. CTA is also one of the factors that influence user experience. If you don't use CTA, customers won't know what to do next, leading to a high bounce rate and affecting the conversion rate of marketing campaigns. Therefore, read the article below to understand what CTA is and how to use CTA effectively.
What is CTA?
CTA stands for "Call to action," which means a call for action. This is a common term in marketing that requests users to perform specific actions. Typically, CTA is written in the form of a command or action phrase.
Depending on the stage of the buying process, customers will receive different calls to action. There can be direct calls to action like "Buy Now" or softer CTAs like "Read more"...
In the digital space, CTAs are often linked to a URL to guide customers to a new page where you want them to take additional actions.
How to measure the effectiveness of CTA?
CTA has significant power as it directly affects the conversion rate. A good CTA can address the issue of a high bounce rate and provide value in terms of content. Even with just a two-word phrase, CTA is essential for users to know what to do next. An urgent CTA will encourage potential customers to continue interacting on the website, thereby increasing the conversion rate.
The importance of CTA in SEO and Marketing
There are two main and important benefits of CTA in SEO and marketing:
- Increased conversion rate: A good CTA can solve the problem of a high bounce rate and provide content value. Even if it is a two-word phrase, CTA is necessary for users to know what to do next. An urgent CTA will encourage potential customers to continue interacting on the website, thereby increasing the conversion rate.
- Improved ranking on Google: Without a clear CTA, users may not know the next steps to purchase a product or subscribe to a newsletter. Having a CTA at the end of a post requesting further reading or newsletter registration can encourage customers to continue interacting with the website, helping to improve the bounce rate and ranking on Google.
6 common types of CTAs today
- Creative CTA: You are free to create interesting and engaging CTAs to attract user attention to your website.
- Curiosity-driven CTA: Use words that evoke curiosity to create positive conversion effects.
- Problem-solving CTA: Use CTAs to demonstrate that you will solve the problems customers are facing.
- Trust-building CTA: Provide persuasive arguments to reinforce trust and encourage customer action.
- Value and benefit-driven CTA: Focus on the benefits customers will receive, incorporating them into the CTA to increase conversion rates. Customers will be more willing to take action with just a few clicks.
- Time-sensitive CTA: This type of CTA is often used to create a sense of urgency and scarcity, motivating customers to make quick purchase decisions.
5 ways to optimize CTA for increased conversion in SEO and Marketing
- Use CTA as buttons: Use the button format for CTAs to make users feel familiar and comfortable when clicking.
- Engaging design: Create prominent CTA buttons to attract attention and increase the likelihood of user clicks.
- Appropriate placement: Position CTAs in suitable locations along the user's scrolling journey. Use multiple CTAs in long articles and place the final CTA to encourage users to continue interacting.
- Highlight benefits and value: Clearly demonstrate the benefits customers will receive to persuade them to make decisions.
- Proper redirection links for conversion: Link the CTA to redirection URLs to ensure a logical flow and enhance the effectiveness of CTAs. Adjust CTAs according to specific stages in the sales process to provide relevant offers.