SAMSUNG TV UHD
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Samsung is a well-known Electronics Corporation that dominates the market with top-quality technology products. To bring Curved UHD TV - a curved screen TV line marking Samsung's breakthrough closer to the Vietnamese consumers, Samsung and change INTERACTION planned to promote the product, combining many different forms of promotion.
The Design Team of Change INTERACTION integrated powerful communication messages, spreading the power of the community through crisp, vivid videos and images.
Use the power of social media: Facebook, Youtube, forums and invite influential celebrities on the mass media to promote UHD TV...
Launch activities with advertising campaigns have been implemented to help customers experience the product vividly with augmented reality technology.
The number of target customers increased by more than 10,000. The conversion rate from interaction to orders reached the target of 70%.
After the campaign, the awareness of Samsung Curved UHD TV line has spread widely. According to statistics, the number of customers looking for showrooms and asking for product information advice increased significantly. The Samsung Curved UHD brand has been dominating the market for many years, opening the era of Samsung's curved screen TVs.