ROHTO LIPICE SHEER COLOR FRUIT JUICE
Website (Desktop & Mobile) - Data entry - Analysis, statistics - Design images, formsview WEBSITE
LipIce is a lip balm brand of Rohto from Japan with a long history. Youthful, dynamic, bright is the highlight that LipIce wants to build for the brand. Lipice's goal when choosing change INTERACTION was to increase brand awareness, target appropriate customer segments through eye-catching designs of the website, and optimize the cost of online advertising on the media.
The target customer of Lipice mainly aimed to women aged 16-25. Therefore, after collecting information, researching the market, the idea was implemented under the theme of youthful and dynamic.
The predominant color was pink, the font and symbols were prevalent among young people, the stylized lines and eye-catching colors combined harmoniously.
Images of famous young actors and singers who had attraction to young people helped to increase brand reliability.
Promotional video was the highlight on the Home page to retain customers longer on the Website.
The website had a bright, eye-catching design creating an unforgettable impression right from the first visit. Traffic increases day by day.
In addition, the standard SEO website helped LipIce easily advertise Online (SEO, SEM ...). The ultimate goal was to increase brand awareness by over 90% as well as find loyal customers.